Gujarat Samaj was established in 1974 as a social organisation providing focus for ethnic and cultural activities. It organises a Dandia-Raas programme every year during the Navratri, in which leading troupes from India participate. The annual Diwali Ball is also a fixture on the calendar, with entertainers from India coming in to perform. Local talent is also encouraged. While in the beginning, members of the Samaj were mostly engaged in cotton and yarn trade, at present they have diversified into diamond and polished stones trade. The Samaj has a membership of 225 families.